By Robin Miller
There is now adequate heritage to spot particular principles for systematically development the profitability of just about any enterprise on-line. during this e-book, Robin Miller systematically introduces those principles, and exhibits precisely how one can use them to greatest virtue, no matter what you industry -- items, providers, info, or ads. Miller is phenomenally well-placed to write down this booklet: he's editor-in-chief of OSDN, the mum or dad association of highly renowned websites like Slashdot and Freshmeat...businesses which were ecocnomic almost from day one. Drawing on his personal adventure and the demanding classes discovered through hundreds of thousands of businesses, he has added a hard-nosed, functional, streetwise consultant to lowering your charges and extending your sales until eventually you are making a fit and sustainable revenue. Miller identifies disastrous errors and exhibits the right way to steer clear of them; provides strategies for reaching extra with much less; indicates tips to expect tendencies and applied sciences with no losing scarce time and cash; and demonstrates how one can use the web to help your entire enterprise actions, either on-line and rancid. This e-book isn't approximately know-how or "e-commerce": it really is approximately luck.
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Extra info for The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits
Maybe they have other little tricks and features they’ve spotted that you’ll want to add to your list. Maybe some of the features you like turn others off for one reason or another, and you’ll want to remove them from your list. Between you and your advisors, you are also likely to come up with a substantial list of both “good” and “bad” site features. Obviously, when you make your site, you are going to want to use as many of the features on the “good” list as you can, and you are going to want to avoid everything you have on your “don’t do this” list, but what’s a little less obvious is that you can happily “steal” most of the design and navigation features you and your associates liked—and incorporate them into your site design.
This is an amazing return on investment, but one that other small business owners can easily duplicate. One of the two big reasons my limo site was so successful was its simplicity. While my competitors were adding glitzy features to their sites that either made them take forever to download through dialup modems or made them unviewable through many Web browsers, mine was easily viewed with any kind of computer or browser through any connection. The other reason the site succeeded so well was careful placement in search engines and (free) limo industry and local online business directory listings.
If your site is supposed to promote a business, promote like mad on every page, with every word and picture on the entire site. During the latter part of the Net’s initial boom-spasm, an awful lot of people running ecommerce and promotional sites decided they needed news of some sort on their sites in order to increase traffic. Some of them paid professional journalists thousands of dollars to write daily, weekly, or monthly columns. com) for advice. ” I asked A List Apart members to share their pet client peeves with me.