The Hardware Startup: Building Your Product, Business, and by Renee DiResta, Brady Forrest, Ryan Vinyard

By Renee DiResta, Brady Forrest, Ryan Vinyard

Due to the lowering expense of prototyping, it's extra possible for pro makers and first-time marketers to release a startup. yet precisely how do you pass approximately it? This e-book presents the roadmap and top practices you wish for turning a product inspiration right into a full-fledged business.

Written via 3 specialists from the sphere, The Startup takes you from notion validation to release, whole with sensible ideas for investment, industry study, branding, prototyping, production, and distribution. dozen case experiences of real-world startups illustrate attainable successes and screw ups at each level of the process.

Validate your concept through studying the desires of capability users
Develop branding, advertising and marketing, and revenues ideas early on
Form relationships with the best funding partners
Prototype early and sometimes to make sure you're at the correct path
Understand techniques and pitfalls of producing at scale
Jumpstart your enterprise with the aid of an accelerator
Learn ideas for pricing, advertising, and distribution
Be conscious of the felony concerns your new corporation might face

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Additional info for The Hardware Startup: Building Your Product, Business, and Brand

Example text

The process relies on experimentation, iterative development, and understanding 17 18 CHAPTER 2 customer feedback with an eye toward building a product that consumers genuinely want. ” FIGURE 2-1. The build-measure-learn feedback loop Founders typically decide to start a company because they have a desire to solve a specific problem, and a hypothesis about the best approach to do so. In the early days of a lean startup, the team refines their hypothesis through extensive customer interviews, with the goal of producing a minimum viable product (MVP).

The more engaged this group is, the easier it will be to successfully run a crowdfunding or preorder campaign down the road. You should start to involve the people with whom you have a strong relationship as early as possible, even if you don’t have much to share at first. True Believers are a subset of a bigger group: your early-adopter community. Communities typically form around interests, practices (for instance, hobbies or professions), or location (geographic proximity). Sometimes, they are working toward a shared goal and can be considered communities of action.

OpenROV was founded in 2010. David and Eric wanted to explore an underwater cave, but the equipment necessary was too expensive and they didn’t have a research grant. So, they decided to make their own ROV. When David and Eric began to develop the robot, “it didn’t work,” David says. The technology simply wasn’t there yet. Raspberry Pi and other single-board Linux computers hadn’t hit the market. “We tried to skate to where the puck was going,” David says. They experimented with different solutions and reached out to others who were working 28 CHAPTER 2 on projects with similar technical challenges.

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