Screw It, Let's Do It: Lessons In Life (Quick Reads) by Sir Richard Branson

By Sir Richard Branson

Worldwide entrepreneur Sir Richard Branson has equipped a enterprise empire and made billions, but is well known for his approachability, skill to problem and prevail opposed to the chances. Screw It, Let’s Do It finds the teachings from existence that experience helped him via his company and private lifestyles – corresponding to, think it may be performed and that, if others disagree with you, attempt to try out back till you in attaining your target; or it's good to love what you do. those and different classes, with examples of ways he realized them and the way he’s used them, are incorporated during this stirring and candid examine his classes from an outstanding lifestyles, so as to motivate you to make a distinction on your personal lifestyles.

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When I got to the bank, I felt scared. The river looked deep and fast, running over rocks. There was a muddy part where cows drank from. It was easy to reach the water from there. I turned my head and saw everyone standing, watching me. Mum smiled and waved me on. ’ she called. I walked through the mud and waded into the water. As soon as I got in the middle the current caught at me. I went under and choked. I came up, and was swept fast downstream. I took a deep breath and relaxed. I knew I could do it.

I worked out a cash-flow survival plan. I hired the right people. I got a good team. I struck to it. I wouldn’t take no for an answer. I found other ways around problems. And, believe m, there were endless problems. BA did try dirty tricks against us. They tried to destroy us by ruining my name. ’ and I took BA to court for libel – and won. When Virgin Atlantic launched in 1984, not one person thought it would survive for more than a year. The bosses of the big American airline companies said I’d fail.

I said that we could afford it. We had to be bold. ‘I don’t want us to sit on our money like misers. It’s there to be used,’ I said. They still didn’t look happy so I pressed on. I said that Virgin Music was making a lot of money. The money to start an airline was less than a third of a year’s profits. It was a lot, but not too much. Even if we lost it all, we would survive. ‘It’s not too big a risk. ’ They weren’t happy with the word ‘fun’. To them, Business was serious. It is. But, to me, having fun matters more.

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