Sales Management Control Strategies in Banking - Strategic by Florian Mueller

By Florian Mueller

Florian Mueller empirically investigates how retail, inner most, and company banking associations have to manage their revenues administration keep an eye on method according to their particular surroundings, enterprise technique, and organizational features with a purpose to elevate functionality.

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440). 2% in 2006 (cf. Hackethal, 2003, p. 6; Hackethal and Schmidt, 2005, p. 6; European Central Bank, 2007, p. 53). 2. The German banking system is characterized by its so-called three pillars: the savings bank group, the cooperative banking group, and the private commercial banks. Thus all three are included in the analysis of this study in order to provide a realistic picture of the German banking market. 33%) in Germany (cf. Grüger, 2001, p. 965-966; Statistisches Bundesamt, 2008, p. 440). Founded under the pinciples of self-aid, self-responsibility, and self-administration, the cooperative banks historically used the deposits of their members to fulfill the financing needs of other members (cf.

4 See also Hackethal (2003, 2004) and Hackethal and Schmidt (2005) for a detailed overview of the German banking system and an in-depth description of the German commercial banks, savings bank group, and cooperative banking group. ) Bank Offices Staff 2007 2006 2007 2007 2007 Banking Group 1 Deutsche Bank AG 2,020,349 1,584,493 1,889 78,291 Private 2 Commerzbank AG 616,474 608,278 1,517 36,767 Private 3 Dresdner Bank AG 500,209 554,897 1,074 26,309 Private 4 Landesbank Baden-Württemberg 443,424 417,285 220 12,303 Public 5 DZ Bank AG 431,337 421,684 36 24,210 Cooperative 6 Bayerische Hypo- und Vereinsbank AG 422,129 508,033 846 24,784 Private 7 Bayerische Landesbank 415,639 344,369 1 19,226 Public 8 Hypo Real Estate Holding AG 400,174 161,593 21 2,000 Private 9 KfW Bankengruppe 353,997 334,389 3 3,571 Public WestLB AG 286,552 285,287 41 6,477 Public 10 Source: Own illustration, adapted from Kuck (2008, p.

1, the three largest German banking institutions in terms of total assets in 2007 (cf. Hackethal, 2003, p. 7; Kuck, 2008). The fourth bank, the Bayerische Hypo- und Vereinsbank, which is now owned by the UniCredit Group, joined the big bank category as the new entity which resulted from the merger between the two Bavarian banks Bayerische Hypotheken- und Wechselbank and Bayerische Vereinsbank (cf. Hackethal, 2003, p. 7). Also part of the private commercial banks are the regional banks, private bankers, foreign banks, and other commercial banks (cf.

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