Political Polling: Strategic Information in Campaigns by Jeffrey M. Stonecash

By Jeffrey M. Stonecash

Specialist pollster Jeffrey M. Stonecash combines 17 years of useful polling adventure with educational idea to teach how and why polling is finished and what the easiest techniques are to profitable elections.

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What background does the candidate have that will be valuable to stress, and what background will be detrimental? It is important to ask the candidate about any past problems so their effect . 24 CHAPTER 3 can be gauged. The important matter is to assess the vulnerabilities of each candidate who may emerge during the campaign. What demographics (income, recent economic situation, education, marital status, union membership, working status) should be asked about, and what questions about personal views (selfdefined ideology, abortion, or gun control) are important to include?

He went to bed at 1:00 in the morning assuming he had lost the race by one hundred votes. At 3:30 in the morning, his staff woke him up to tell him he won by thirty-three votes. The last-minute polling was crucial. This Page Intentionally Left Blank Writing Questions: Language and the Script 4 Hiring a Pollster T H E FIRST STEP IN POLLING is to hire a pollster. There are several things to look for in a pollster. First, select someone who has experience conducting polls. Everyone must start somewhere, but a campaign can be lost if someone is doing his first poll and makes mistakes.

Budget limits make it impossible to tell voters all the positive things a candidate has done and all the negative things an opponent has done. Even if there were not campaign budget limits, voters are not interested in absorbing large amounts of information about each candidate. The combination of limited budgets and limited electoral interest means that campaigns must decide what to emphasize. The goal of a campaign is to win the election. Obtaining reactions from voters about the impact of specific information about a candidate and an opponent helps a campaign decide what to focus on.

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