New Online Retailing: Innovation and Transformation by Gerrit Heinemann, Christoph Schwarzl

By Gerrit Heinemann, Christoph Schwarzl

The authors describe intimately what makes today’s on-line retailing diverse and supply 8 significant good fortune elements for the hot new release of web revenues. in line with the world over well-known most sensible practices, it turns into noticeable what makes on-line shops profitable. The authors pull jointly “lessons realized” from the final 10 years, and provides readers a journey of the way forward for on-line promoting.

Contents
on-line Retailing in Transition – Revolution, now not Evolution
New on-line Retailing – What Does It Mean?
8 good fortune components in New on-line Retailing
top Practices in New on-line Retailing
dangers and advantages of recent on-line Retailing

goal Groups
best administration within the retailing and patron items industries
academics and scholars in advertising and retailing

concerning the Authors
Gerrit Heinemann is a professor of industrial, administration and alternate at the
Niederrhein college of technologies, Mönchengladbach, Germany.
Christoph Schwarzl is dealing with Director and Retail central at Accenture,
Düsseldorf, Germany.

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Extra resources for New Online Retailing: Innovation and Transformation

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18 Basic Principles of New Online Retailing 2 New Online Retailing — What Does It Mean? ȱBasedȱonȱcommonȱstandards,ȱdesignersȱwereȱableȱtoȱmakeȱitȱ G. Heinemann, C. 1 2 New Online Retailing — What Does It Mean? ȱ Figureȱ2Ȭ1:ȱ KeyȱfactorsȱinȱInternetȱgrowthȱ Source: Based on Rayport/Jaworski 2002, p. ȱTheȱfactȱthatȱDSLȱisȱnotȱavailableȱeverywhere,ȱparticularlyȱinȱruralȱ areas,ȱisȱanȱissueȱonȱtheȱagenda,ȱandȱlargeȱoperatorsȱareȱexpectedȱtoȱsolveȱtheȱprobȬ lemȱthroughȱinvestment. 1 2 New Online Retailing — What Does It Mean?

1 2 New Online Retailing — What Does It Mean? ȱYahooȇsȱnewȱmobileȱsearchȱfunction,ȱinȱcoopȬ erationȱwithȱTȬMobile,ȱyieldsȱpictures,ȱpodcasts,ȱnewsȱandȱlinksȱforȱeachȱsearch,ȱinȬ steadȱofȱusingȱtheȱclassicȱlinkȱlistȱ(still)ȱinȱuseȱbyȱGoogle. ȱ Figureȱ2Ȭ2:ȱ DSLȱConnectionsȱinȱGermanyȱ Source: FAZ 2009, No. 125, p. 20; Schmundt 2008, p. 170; FAZ 2009 No. 82, p. 1 2 New Online Retailing — What Does It Mean? 1 2 New Online Retailing — What Does It Mean? Figureȱ2Ȭ4:ȱ ȱTheȱInternetȱasȱaȱmediumȱinȱtheȱcommunicationȱprocessȱ Source: Based on Kollmann 2007, p.

Figureȱ 2Ȭ5ȱ providesȱ anȱ overviewȱofȱtheseȱeȬbusinessȱconcepts. 1 2 New Online Retailing — What Does It Mean? ȱ Figureȱ2Ȭ5:ȱ ȱBusinessȱconceptsȱonȱtheȱInternetȱ Source: Based on Kollmann 2006, p. 2 2 New Online Retailing — What Does It Mean? 2 2 New Online Retailing — What Does It Mean? ȱ Figureȱ2Ȭ6:ȱ ȱAbilityȱtoȱmanageȱcustomerȬorientedȱprocessȱhandlingȱ Source: Osterloh/Frost 2003, p. 2 2 New Online Retailing — What Does It Mean? ȱȱ Figureȱ2Ȭ7:ȱ Businessȱprinciplesȱofȱnewȱonlineȱretailingȱ Source: Based on Osterloh/Frost 2003, p.

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