New Directions in Campaigns and Elections by Stephen K. Medvic

By Stephen K. Medvic

The flooring upon which campaigns and elections are contested has been transferring quickly within the final decade. Radical and ongoing alterations to the way in which elections are administered and campaigns are financed; new methods to polling, crusade administration and ads, and voter mobilization; and up to date advancements within the association of political events and curiosity teams, the operation of the media, and the habit of citizens require shut exam. New instructions in Campaigns and Elections publications scholars in the course of the tangle of modern advancements in real-world politics drawing at the insights of cutting edge scholarship on those topics.

More than the other elements of yankee politics, campaigns and elections were affected—in many situations transformed—by new communique applied sciences, a habitual subject matter during the quantity. This tightly geared up number of unique contributions increases vital normative questions, grounds scholars’ pondering in innovative empirical examine, and balances utilized politics with scholarly insights. Like different volumes within the New instructions in American Politics sequence, the concentrated exploration of the newest advancements throughout a entire variety of issues makes this an amazing better half for college kids wanting to comprehend the swiftly altering political surroundings of the U.S. electoral process.

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S. S. Senate contests, and the sources of funds for incumbents Campaign Finance: The Regulatory Environment 23 running for Congress are different than for challengers or open-­seat candidates. Similarly, the sources of funding for political parties have been somewhat different for Democrats than for Republicans, and have altered with changes in federal law. Presidential campaigns since BCRA have been largely funded by individuals. Individuals contributed 88 percent of the money raised by Democratic nominee Barack Obama and 54 percent of the money raised by Republican nominee John McCain.

That changed in 1996 in two ways. First, political parties, which had pressed for amendments to FECA in the late 1970s to allow parties to raise unlimited amounts of money, including from corporate and union treasury accounts, for party building purposes such as generic advertising and voter registration and mobilization, started using that “soft” money for candidate-­specific advertising. The first to make this change was the Clinton/Gore campaign, but the Dole/Kemp campaign quickly followed suit, and party soft money rose dramatically in scale and importance.

On average, as a source of funds for Senate candidates, personal funds range between 3 and 4 percent. How Money is Raised Candidates, party committees, and PACs raise money in different ways depending on the type of donor being solicited and the amount of money sought. Individual donors remain the most important source of funding. They provide most of the funding for candidates, party committees, and PACs. Despite their importance, relatively few studies exist on donors. The limited attention given to donors is even more glaring in light of the greater importance placed upon individual donors by the BCRA changes (Francia et al.

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