Modeling Software Markets: Empirical Analysis, Network by Dr. Falk Graf von Westarp (auth.)

By Dr. Falk Graf von Westarp (auth.)

This ebook identifies the correct determinants of recent software program markets, and contains those in a simulation version that gives the foundation for an built-in concept of software program markets. the radical method overcomes the deficiencies of latest ways similar to community impact thought or types of community Diffusion, which don't sufficiently clarify the phenomena of contemporary software program markets. right here, the focal point is on software program for info manipulation, garage, and/or transmission within the company global. in keeping with a examine of the most important one thousand German and US businesses, the writer provides a comparative research of the marketplace for company source making plans platforms, digital info Interchange (EDI) strategies, and place of work verbal exchange functions. by means of integrating empirical, theoretical and simulation effects von Westarp offers purchasers and dealers of software program items with helpful and insightful managerial recommendation.

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Extra resources for Modeling Software Markets: Empirical Analysis, Network Simulations, and Marketing Implications

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In this context it is the objective of Woolworth to achieve cheaper and easier communication, especially with smaller and medium-sized suppliers. Nevertheless, conventional EDI will retain its important position. WebEDI and traditional EDI are estimated to have a future ratio of 40/60. 3 The Use and Management of Enterprise Resource Planning Software This section focuses on the use and the management of ERP software. To show the variety of different solutions it will first be described which particular products are used in Germany and the United States to support business processes (including custom-made solutions).

Another goal was to standardize the IT-systems of Lufthansa group-wide as a means of lowering the Total Costs of Ownership (TCO) (RenniGuptill 1998). Back office activities were distinguished in the three areas communication, coordination, and cooperation, which were examined separately by identifying the relevant technologies and standardization requirements (see Table 18). The technologies were analyzed by systematically using the following schema: • description of the technology (modules, and areas of application) • situation at Lufthansa (status quo and planned use of the respective technology) • market analysis (status quo and future trends) • analysis of alternatives (technologies, standards, and/or products as possible substitutes for the existing solution) • evaluation 53 • standardization recommendations/rules • migration plan While the study covered all areas of standardization (illustrated by Table 18, in the remainder of this section, the focus will be on office communication software (referred to by Lufthansa as Office Productivity) consisting of software for authoring, presentation and publishing (Lufthansa Konzern-Informationsmanagement 1998c, 76-84).

43 Table 13: Costs of implementing Rl3 in Germany Purpose Approx. 4 Per cent Case Study: Deutsche Banks Since Deutsche Bank took over Bankers Trust, it has been the world largest bank. 3 billion, while its balance sheet amounted to DM 1,225 billion. At the end of 1998, the number of employees came to 75,306 with approximately 65% (48,742 employees) of them working in Germany. The Deutsche Bank is engaged in many business areas as is resembled by ist organization structure: • Retail and Private Banking (P) • Corporates and Real Estate (CORE) • Global Corporates Corp orates and Institutions (GCI) • Asset Management (AM) • Global Technology and Services R/3 FIICO-rollout.

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