It's not about the Technology: Developing the Craft of by Raj Karamchedu

By Raj Karamchedu

It's now not in regards to the expertise is a couple of phenomenon that's so much dreaded via high-technology executives: a failure on the execution resulting in a ignored industry window. Executives within the high-technology house agree that, for sure, a serious issue that drives the corporate to this type of failure is the breakdown of interplay among advertising and engineering. such a lot new staff, no matter if an engineer or a marketer, in excessive know-how businesses come ill-equipped to stand this endemic malaise and stroll correct into it. This ebook isn't really a few new suggestion, or a brand new approach. It tackles the massive questions of ways to increase the craft of the pondering that's required folks in excessive expertise businesses. it truly is predicated on a thorough proposal that, although the complex is the execution in a excessive know-how company, neither a excessive point industry technique nor the type of know-how itself issues, insofar as studying the craft of execution is going. How dealers and engineers understand a context uniquely shapes the methods they have interaction, have interaction in decision-making phenomenon, and finally their execution functionality in an organization. The breakdown in their interplay happens while the person contexts of a marketer and an engineer are completely secluded from one another.

Drawing from basic fiscal ideas and useful adventure from the excessive know-how semiconductor enterprise, this ebook methodically demystifies the most important to winning execution within the excessive know-how house.

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When we have this perspective, we always remember how we ourselves have originally come to realize a certain execution function. That personal experience never leaves our memory. Now this same memory makes us gravitate towards the habit of drawing in a customer into a similar experience, thereby making this customer a part of our value criteria. A conceptual approach from the top, on the contrary, tries to retrofit the customer to an already formulated feature, in a manner that is fraught with alienating the customer.

All engineered products have this quality of referral embedded in them in such a way that only when this referral quality points to something that is already meaningful to us, would these engineered products start to make sense to us. H O W A P R O D U C T ATTAINS RELEVANCE Every engineered product points to its purpose: a computer reminds us of the internet access and email, an exercise machine brings to fore a plethora of fitness exercise posture images, a cell phone reminds us of the phone conversations, and while a hammer reminds us of a nail, a nail in turn probably reminds us of a picture that we forgot to hang in our living rooms.

A data processing unit at its heart is a concept. It has a deterministic, fixed definition for it. It also has a corresponding reality in the silicon. Very few of us have seen this data processing unit but we know it is there. We don't have to experience this data processing unit to believe that it is there, residing in the computer chip. The efficacy of this data processing unit has nothing to do with the human experience of it. We are all quite happy even if the idea of the data processing unit were to be an abstract one, outside of the human experience, as long as it does the job and keeps processing those bits at the breakneck speed that it does.

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