How to win an election : an ancient guide for modern by Quintus Tullius Cicero

By Quintus Tullius Cicero

How to Win an Election is an historical Roman advisor for campaigning that's as up to date as tomorrow's headlines. In sixty four BC whilst idealist Marcus Cicero, Rome's maximum orator, ran for consul (the optimum workplace within the Republic), his functional brother Quintus made up our minds he wanted a few no-nonsense suggestion on operating a profitable crusade. What follows in his brief letter are undying bits of political knowledge, from the significance of promising every thing to every person and reminding citizens concerning the sexual scandals of your rivals to being a chameleon, placing on an excellent express for the hundreds, and regularly surrounding your self with rabid supporters. provided the following in a full of life and colourful new translation, with the Latin textual content on dealing with pages, this unashamedly pragmatic primer at the humble paintings of private politicking is dead-on (Cicero won)--and as suitable this day as whilst it was once written.

A little-known vintage within the spirit of Machiavelli's Prince, the way to Win an Election is needed interpreting for politicians and everybody who enjoys staring at them try and manage their method into office.

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Coelio! Ille cum duobus hominibus ita nobilissimis petebat ut tamen in iis omnia pluris essent quam ipsa nobilitas, summa ingenia, summus pudor, plurima beneficia, summa ratio ac diligentia petendi. Ac tamen eorum alterum Coelius, cum multo inferior esset genere, superior nulla re paene, superavit. 12. indb 20 11/17/2011 11:31:51 AM H o w to W i n an E le c t i o n 11. You have a much better chance of being elected consul than another outsider, Gaius Coelius, who thirty years ago had two very different competitors than you do now.

There are three things that will guarantee votes in an election: favors, hope, and personal attachment. You must work to give these incentives to the right people. You can win uncommitted voters to your side by doing them even small favors. indb 33 11/17/2011 11:31:51 AM C o mme n tar i o lum P e t i ti o n i s quos tu habes plurimos, non intellegant, si hoc tuo tempore tibi non satis fecerint, se probatos nemini umquam fore. Quod cum ita sit, tamen rogandi sunt atque etiam in hanc opinionem adducendi ut qui adhuc nobis obligati fuerint iis vicissim nos obli­ gari posse videamur.

Make it clear to each one under obligation to you exactly what you expect from him. Remind them that you have never asked anything of them before, but now is the time to make good on what they owe you.  There are three things that will guarantee votes in an election: favors, hope, and personal attachment. You must work to give these incentives to the right people. You can win uncommitted voters to your side by doing them even small favors. indb 33 11/17/2011 11:31:51 AM C o mme n tar i o lum P e t i ti o n i s quos tu habes plurimos, non intellegant, si hoc tuo tempore tibi non satis fecerint, se probatos nemini umquam fore.

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