Hope Is Not a Strategy: The 6 Keys to Winning the Complex by Rick Page

By Rick Page

"No longer is being 'a stable closer' the foundation of sustainable good fortune. in its place intakes the type of strategic considering Rick web page outlines inHope isn't really a Strategy."--Geoffrey Moore, writer of Crossing the Chasm and Inside the Tornado

Master of the complicated sale, Rick web page is the writer of the bestselling booklet, Hope isn't a Strategy, and the most sought-after revenues specialists and running shoes within the world.

He has taught his step forward promoting concepts to millions of individuals in a hundred and fifty businesses throughout 50 countries--an extraordinary platform that has helped his message unfold like wildfire. This paperback variation of Page's runaway revenues bestseller colleges readers in Page's easy, six-step technique for making the sale--no subject how advanced the deal or what number of people are all in favour of the paying for decision.

Integrating the successful promoting concepts utilized by the world's most sensible salespeople, web page exhibits readers how to:
* establish and promote to a prospect's company "pain" * Qualify a prospect * construct aggressive choice * outline a prospect's decision-making strategy

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The activities and daily actions for each stage of a loan are different, and the successful mortgage originator tends to all of them. A typical day is never typical, because every loan is different. Every customer has particular needs and concerns, and markets and products change all the time. The variety of activities and situations you deal with keeps you on your toes, and time passes quickly. At the end of the day you can look back at your stats and take satisfaction in knowing exactly what you have accomplished.

Once again, the proposal can be a straight number-crunching exercise—or a good opportunity to reaffirm the prospect’s goals and commitment, and continue to build the relationship and trust between you. The proposal highlights the key features of the loan, such as the monthly payment, the term of the loan, the rate of interest, whether the interest is fixed or adjustable, adjustment parameters, and points due on closing. It is a good idea to present more than one option to the borrower when you are making a proposal.

Gloria answered the phones at the local community college, where their son Richard had just completed two years of study. Richard had earned a partial scholarship to the state university where he was now studying business administration. George and Stephen chuckled at the idea that Richard could be one of those suits George avoided in his job. Stephen also learned that four years earlier, Gloria’s mother suffered a stroke, and George and Gloria refinanced their home to provide her with full-time care during her recovery.

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