Executive's Pocket Guide to Roi Resumes And Job Search by Louise Kursmark

By Louise Kursmark

The best methods for executives to discover high-level positions, with emphasis on making a resume that demonstrates price.

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Networking: Follow-up activities with leads generated through A, B, C, and D groups. Published Leads: Review sources and respond with a quick cover letter and resume. Targeted Search: Continue to refine your target market. ROI Message: Prepare for second (more indepth) interviews, factoring in what you’ve learned about the company during your research activities. 6 Networking: E contacts (call-send-call). Networking: Follow-up activities with leads generated through A, B, C, D, and E groups. Targeted Search: Continue to refine your target market.

I divided groups into teams—my brand-overhaul “a” team and the new lifestyle product development “b” team. Creative incentives were put into place in a spirit of collaborative-yet-focused competition. 4: Result Durrow + Howe’s heritage brand returned to #1 in its category with a 62 percent increase in revenues over 18 months. qxp 5/16/2006 10:55 AM Page 53 Chapter 2: Develop ROI Content for Your Career Marketing Documents and Messages penetration was increased significantly. Further, I can take credit for leading D+H’s most successful launch ever with an innovative product introduction featuring tiered lifestyle skin-care products; the campaign produced $125M in new revenues in just over one year.

To select and present examples that give a snapshot overview of the influence you’ve wielded, the quantified results you’ve produced, and the know-how behind your most significant initiatives. To maximize the impact of everything you’re writing, we recommend that you consciously look at any examples you are considering using on your resume through the lens of “What are my signature strengths? ” This is the STAR approach to resume writing (Situation-Tactic-Action-Result). Start with what you consider to be your top two or three “career-defining” achievements.

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