By Dirk Morschett, Thomas Foscht, Thomas Rudolph
The am of ecu Retail study is to put up fascinating manuscripts of top of the range and innovativeness with a spotlight on retail researchers, retail academics, retail scholars and retail executives. because it has constantly been, retail executives are a part of the objective workforce and the information move among retail examine and retail administration continues to be part of the publication's notion. eu Retail learn welcomes manuscripts on unique theoretical or conceptual contributions in addition to empirical learn - dependent both on large-scale empirical facts or at the case-study procedure. Following the cutting-edge in retail study, articles on any significant concerns that crisis the overall box of retailing and distribution are welcome.
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Extra info for European Retail Research: 2011 Volume 25 Issue I
25, No. 9/10, pp. 363-374. di (2007): RFID Basisinformation Was Betriebsräte über den Einsatz von Funkchips wissen sollten, Berlin. Vogell, K. (2004): RFID und Verbraucherschutz. pdf, accessed January 5, 2009. A. (1966): Direct observation of purchasing behavior, in: Journal of Marketing Research, Vol. 3, pp. 227-233. Prospects for PoS Market Research with RFID Technology: Examination of Consumers’ In-Store Shopping Processes Thorsten Blecker, Carsten Rasch and Thorsten Teichert Abstract RFID (Radio Frequency Identification) technology yields the chance to examine consumer behaviour at the point-of-sale in detail.
Pp. 69-86. S. (2005): An exploratory look at supermarket shopping paths, in: International Journal of Research in Marketing, Vol. 22, No. 4, pp. 395-414. A. (2005): Shopping with consumers: Reflections and innovations, in: Qualitative Market Research, Vol. 8, No. 2, pp. 176-188. Metro Group (2007): METRO Group RFID Innovation Center: Informations- und Entwicklungsplattform für die Zukunft des Handels, Düsseldorf. 44 European Retail Research Vol. 25, Issue I, pp. C. (2008): Extending CRM in the retail industry: An RFID-based personal shopping assistant system, in: Communications of the Association for Information Systems, Vol.
Campaigns against the RFID adoption already initiated by consumerists like FoeBuD (2006) and CASPIAN (2007) highlight this. However, even if all the legal standards are regarded, opposition on the part of the customer still cannot be ruled out; more or less reasonable criticism in the media alone can harm the image and thus trigger a decrease in sales. Consequently, in recording shopper behaviour based on RFID not only should the statutory requirements and regulations be considered, but also social acceptance (Smith 2005; Uhrich et al.