Entrepreneurship: The New Rules by Rob Yeung

By Rob Yeung

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Use your brain to differentiate the facts from the fiction. ASK THE RIGHT QUESTIONS It’s inevitable that people will shake their heads, say that your concept won’t work, and warn you off trying. Quite earnestly, they will tell you it can’t be done your way. Or at least they will do unless you ask them the right questions. Most of the negative people you meet do not intend to be difficult. Whether they are suppliers, customers, competitors, or industry commentators, they may simply lack the perspective to be able to see how your idea could work.

The message is simple. Be ready to make mistakes— lots of them. Give yourself a pat on the back every time something doesn’t work, because your mistakes will ultimately allow you to figure out how to succeed. THINKING LIKE AN ENTREPRENEUR COMMIT TO GETTING STARTED It doesn’t matter how you get started as long as you do. Reading this book and then setting it aside is not the aim of the book. If I can persuade you to spend just an hour with pen and paper jotting some ideas down, that’s a start. A great start, in fact.

For me to strip wallpaper and knock down walls, and plaster and paint and—well, I just couldn’t bear the thought. If you can’t stand computers, don’t get into software solutions, no matter how profitable the idea could be. If you don’t like lots of customers asking stupid questions, don’t go into retail. What do you do well? Perhaps you are a whiz with technology or a natural sales person. Maybe you have an analytical brain or are good at coaching other people. Or, deep down, maybe you love antiques or have a passion for fashion.

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