Doing Business in Minority Markets: Black and Korean by Robert Mark Silverman

By Robert Mark Silverman

This ebook examines black and Korean entrepreneurship in Chicago's ethnic good looks aids undefined. on the subject of each one entrepreneurial workforce, enterprise actions are seriously prompted via the industrial stipulations discovered at the South aspect of Chicago. for example either teams supply items and prone to black shoppers, either teams regulate their company practices in keeping with the depressed earning and disinvestment within the groups the place they're positioned, and either teams mobilize assets in response to ethnicity and social type which will conquer the industrial constraints present in the marketplace environment the place their companies function. This booklet is distinct for 2 purposes. First it examines the context of black and Korean entrepreneurship from an historic and sociological point of view. via this method, continuity and alter in entrepreneurial behaviour is pointed out. moment, it tested black and Korean entrepreneurship in the context of a unmarried undefined, the ethnic good looks aids undefined. This method permits an intensive research of networks and organizational interactions among black and Korean entrepreneours in any respect degrees of this undefined, production, distribution and retailing. The findings during this e-book upload to present examine on entrepreneurship in minority groups, and provide a reformulation of theories touching on intermediary minority teams, black entrepreneurship, and fiscal below improvement.

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Extra resources for Doing Business in Minority Markets: Black and Korean Entrepreneurs in Chicago's Ethnic Beauty Aids Industry (Studies in Entrepreneurship)

Example text

In some cases there were language barriers, in others the store owners were concerned about my motives and identity. As a result, two strategies emerged that established a certain degree of legitimacy for me as a researcher in the eyes of business owners. The first strategy involved the preparation of an advance letter that briefly identified the purpose of my research. The most important aspect of the advance letter was that it was written on stationery from the Urban Studies Program at the University of Wisconsin—Milwaukee.

Norton and Company, 1970): 22. , (Berkeley: University of California Press, 1988): 344–347. 2 (December 1994): 179–202. Max Weber, Ancient Judaism, Translated and Edited by Hans H. Levine, eds, (Chicago: The University of Chicago Press, 1971): 143–149; Max Weber, Economy and Society. 2 vols, Guenther Roth and Claus Wittich, eds, (Berkeley: University of California Press, 1978): 614– 623. Zenner, Minorities in the Middle, A Cross-Cultural Text, (Albany: State University of New York Press, 1991).

In fact, close to 90 percent of the businesses that were contacted for inter- 22 DOING BUSINESS IN MINORITY MARKETS views received advance letters, and they produced roughly 75 percent of the informants who were interviewed in this study. The other strategy that emerged involved the aid of gatekeepers. In one case, this assistance came from a member of my dissertation committee, Professor Kwang Chung Kim. In some instances, walking into Korean businesses and speaking to the owner was impeded by language barriers.

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