Creating Competitive Advantage by William G. Flanagan, Jaynie L. Smith

By William G. Flanagan, Jaynie L. Smith

Why may still I do enterprise with you… and never your competitor?
Whether you're a shop, producer, distributor, or merchant – if you can't solution this question, you're absolutely wasting clients, consumers and industry percentage. This eye-opening e-book finds how selecting your aggressive benefits (and trumpeting them to undefined) is the main surefire strategy to shut bargains, maintain consumers, and remain miles prior to the competition.

The 5 deadly flaws of such a lot companies:

• They don’t have a aggressive virtue yet imagine they do
• they've got a aggressive virtue yet don’t recognize what it is—so they decrease costs instead
• They understand what their aggressive virtue is yet overlook to inform consumers approximately it
• They mistake “strengths” for aggressive advantages
• They don’t be aware of aggressive merits whilst making strategic and operational decisions

The excellent news is so you might conquer those high priced blunders – through opting for your aggressive merits and growing new ones. advisor, public speaker, and aggressive virtue professional Jaynie Smith will exhibit you the way rankings of small and big businesses considerably elevated their revenues via concentrating on their aggressive benefits. whilst advising a CEO annoyed by way of his salespeople’s lack of ability to shut bargains, Smith stumbled on that his corporation stayed on time table ninety five percentage of the time – an fulfillment not anyone else in his may declare. by way of touting this and different aggressive benefits to buyers, ultimate premiums elevated by way of 30 percent—and so did corporation revenues.

Jack Welch has stated, “If you don’t have a aggressive virtue, don’t compete.” This straight-to-the-point e-book is full of insightful tales and particular steps on tips to pinpoint your aggressive merits, enhance new ones, and get the message out approximately them.

Show description

Read or Download Creating Competitive Advantage PDF

Similar sales books

I Brake for Yard Sales

Strong Morning the USA correspondent Lara Spencer is a self-confessed frugalista with a keenness for procuring at backyard revenues, thrift retailers, and property revenues, and for adorning her domestic and friends' houses together with her magnificent unearths. In I Brake for backyard revenues, Lara stocks her secrets and techniques for cut price searching and tells you the place to buy, what to appear for, how you can pay for it, find out how to repair it, and eventually, the place to place it in your home.

Real Estate Presentations That Make Millions

Simply one other hypey identify that does not bring what promises.

This writer wrote a host of books and simply copied and pasted details from one publication to the opposite books in huge cuantity :(

Optimizing the Power of Action Learning: Real-Time Strategies for Developing Leaders, Building Teams, and Transforming Organizations

This re-creation of the groundbreaking guidebook places the motion in motion studying, essentially demonstrating how and why this strong strategy for addressing brand new more and more advanced organizational demanding situations truly works. From Saudi Arabia to Singapore, Sweden to South Africa, profiles of such international a hundred leaders as GE, Sony, and Boeing inform the tale of the ability of motion studying to create new items, increase carrier caliber, and rework organizational cultures for aggressive virtue and sustained good fortune.

Beyond Booked Solid: Your Business, Your Life, Your Way--It's All Inside

In past Booked reliable, Michael Port returns with new strategies for becoming your small business even larger. Port's publication your self sturdy was once an enormous hit between expert carrier prone and small company vendors who realized to grasp the paintings of attracting consumers and protecting them satisfied. during this publication, he is helping your small business continue to grow via taking the next move, past booked stable.

Additional resources for Creating Competitive Advantage

Example text

289) did not resemble that found at the individual level at all, providing evidence that the item does not behave the same way at the regional and individual levels. Given this, the aggregated trust in fellow nationals item was dropped from our prospective measure. Consequently, we assessed the reliability of a scale comprised of the other two items. 76. Therefore, we decided that the regional level interpersonal trust scale would only include the general trust in people and trust in family members items, whereas the trust in fellow nationals item would be included as a separate independent variable.

Low, M. , & MacMillan, I. C. (1988). Entrepreneurship: Past research and future challenges. Journal of Management, 14 (2), 139±161. Paswan, A. , & Tran, T. P. (2012). Vietnam and entrepreneurial private enterprises ± A macromarketing perspective. Journal of Macromarketing, 32 (1), 18-30. Paswan, A. , & Wittmann, M. C. (2009). Knowledge management and franchise systems. Industrial Marketing Management - Special issue on Knowledge Management, 38 (2), 173-180. Portes, A. (1998). Social capital: Its origins and applications in modern sociology.

Five waves of the World Values Survey have been conducted over the past thirty years and a combined file of the first four waves is available, which was subsequently used for this study. Scale Items and Aggregation Whiteley (2000) used three items from the World Values Survey to build an interpersonal trust scale. These items were (1) general trust in people, (2) trust in family members and (3) trust in fellow nationals. In his study, those items were factor analyzed and shown to load onto a single factor.

Download PDF sample

Rated 4.06 of 5 – based on 37 votes