Cases in Marketing Financial Services by Christine Ennew, Trevor Watkins, Mike Wright

By Christine Ennew, Trevor Watkins, Mike Wright

Written to counterpoint "Marketing monetary companies" by means of an identical authors, this casebook offers particular sensible purposes for the foundations, suggestions and strategies built in that textual content. Ten longer circumstances and ten brief situations hide purposes in development societies, banks, insurance firms, unit/investment trusts, property service provider and company monetary companies provisions

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T h e M u n s t e r and Leinster Bank h a d the largest bank network in the country and was seen as the bank of 'the plain people of Ireland'. T h e Provincial Bank of Ireland's prosperity was closely tied to that of the linen industry which flourished in many parts of the country. T h e Royal Bank of Ireland was a mercantile bank. At the time of the merger, Allied Irish Banks h a d 430 branches with 2,600 staff. W i t h the exception of an office in L o n d o n and another in Birkenhead, the b a n k was based exclusively in Ireland.

Following the intensification of competition in the early 1980s, however, it became apparent that this legislative framework was n o longer appropriate. T h e consequent reform of building society legislation came in the form of the Building Societies Act 1986. M o s t of the powers m a d e available u n d e r this Act came into effect in January 1987. Unlike previous legislation, the Act set out a completely new legislative framework within which building societies have to operate. A feature of the Act is that many of the detailed provisions were left to b e set out in regulations and orders m a d e by the Building Societies Commission (BSC), which is responsible for the supervision of building societies.

This necessitated an increase in the structure of building society interest rates relative to market rates of interest in order to bring t h e m u p to a level which would clear the mortgage market. Increased wholesale funding powers have been conferred u p o n building societies since 1983. T h e Allied has always been quick to utilize these additional funding sources, b o t h in order to lower its average funding costs and to access the flexibility which wholesale funding affords in terms of a m o u n t , timing and maturity.

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