Capturing Campaign Effects by Prof. Richard G. C. Johnston, Henry E. Brady

By Prof. Richard G. C. Johnston, Henry E. Brady

Do political crusade occasions be sure election winners? For too lengthy, political scientists argued that matters, no longer campaigns, determinedwhether politicians received or misplaced. newshounds and social gathering activists, on theother hand, committed their power to refining applicants' public photos, via occasions, ads and media appearances. CapturingCampaign results brings jointly an exceptional checklist of specialists in theemerging box of crusade results to review the effect of campaignson our political cultur

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We checked inter-coder reliability on a sample of texts from a variety of message forms: primary debate excerpts, primary television spots, primary radio spots, acceptance address excerpts, general debate excerpts, general television spots, and television talk show appearance excerpts. We calculated Cohen’s kappa to control for agreementby chance. 97. O reflect “almost perfect” inter-coder reliability (p. 165). Thus, 88 percent of our kappas indicate “almost perfect” agreement and the remaining 12 percent indicate substantial agreement.

A1 Gore. Fighting for us. (Gore, “Fighter,” 2000) There’s adebate in New Hampshire on taxes critical to America. We can cut taxes for working families and protect Social security but it takes leadership. Washington politicians want to keep your money in Washington. Not me. I believe taxes are too high. The people of New Hampshire understand that you deserve your money back and that cutting taxes keeps the economy growing. You settle the debate: tax cuts or bigger government. (Bush, “Debate,” 2000) Announcer: This is George Bush’s ad promising America he’d run a positive campaign.

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