Campaign 2000: A Functional Analysis of Presidential by William L. Benoit

By William L. Benoit

Crusade 2000 applies the practical concept of political crusade discourse--analyzing how messages acclaim, assault, or defend--to a number of assorted sorts of crusade verbal exchange within the 2000 U.S. presidential basic and normal election. those kinds in

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Additional resources for Campaign 2000: A Functional Analysis of Presidential Campaign Discourse (Communication, Media, and Politics)

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We checked inter-coder reliability on a sample of texts from a variety of message forms: primary debate excerpts, primary television spots, primary radio spots, acceptance address excerpts, general debate excerpts, general television spots, and television talk show appearance excerpts. We calculated Cohen’s kappa to control for agreementby chance. 97. O reflect “almost perfect” inter-coder reliability (p. 165). Thus, 88 percent of our kappas indicate “almost perfect” agreement and the remaining 12 percent indicate substantial agreement.

A1 Gore. Fighting for us. (Gore, “Fighter,” 2000) There’s adebate in New Hampshire on taxes critical to America. We can cut taxes for working families and protect Social security but it takes leadership. Washington politicians want to keep your money in Washington. Not me. I believe taxes are too high. The people of New Hampshire understand that you deserve your money back and that cutting taxes keeps the economy growing. You settle the debate: tax cuts or bigger government. (Bush, “Debate,” 2000) Announcer: This is George Bush’s ad promising America he’d run a positive campaign.

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