Buying Trances: A New Psychology of Sales and Marketing by Joe Vitale

By Joe Vitale

Compliment for Buying Trances:

"The genius of Joe Vitale hasn't ever shone brighter. This completely documented and easy-to-read publication is the 1st of its sort. Vitale provides the keys to their minds. All you want to do is flip the keys. They stated 'yes' to you lengthy ahead of you acknowledged a notice and so they have been begging to shop for from you presently when you uttered your first sentence. procuring Trances is a thrilling journey to the sting of the brain. His most interesting paintings to date."
-Kevin Hogan, writer, The Psychology of Persuasion and Covert Hypnosis

"This booklet maps marketing's ultimate frontier-the customer's mind-and exposes the procuring trance. Frankly, this can be the neatest advertising e-book ever written."
-Dave Lakhani, coauthor, Persuasion: The artwork of having What You Want

"As with all of Vitale's books, there are magical secrets and techniques chucked out like a mad Vegas poker broker on each web page. not just will you discover ways to placed humans into procuring trances with this booklet, the act of analyzing it is going to placed you in a trance and strength you to grasp it."
-Mark Joyner, no 1 bestselling writer, The impossible to resist provide: the right way to promote Your services or products in three Seconds or Less

"Vitale's services in hypnotic advertising and marketing mixed together with his huge examine demanding situations the reader on many alternative degrees. He forces you to delve deeper into the advantages of making a purchasing surroundings and a trance-like hope at the a part of your prospect. i discovered this an absolutelyfascinating book."
-Joseph Sugarman, President, BluBlocker Corporation

"Buying Trances isn't really your run-of-the-mill advertising booklet. It's an extremely well-written, good notion out, high-level paintings that offers the reader exact insights into the way to catch a prospect's cognizance. state of the art stuff that could be a needs to for each critical marketer to take in and implement."
-Robert Ringer, writer, To Be or to not Be Intimidated?: that's the Question

"Vitale's realizing of ways and why humans imagine and act like they do is extraordinary. Byunscrambling advanced rules and explaining them in basic language, he finds easy methods to style messages that would flip humans into compulsive dealers of our services and products. Now we will take regulate and create the procuring trance. It's a wholly fresh and intensely powerful method of highly ecocnomic revenues and marketing!"
-Winston Marsh, veteran Australian marketer

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Extra resources for Buying Trances: A New Psychology of Sales and Marketing

Sample text

Modern psychology hasn’t been around more than 150 years, according to James Goodwin in his book, A History of Modern Psychology. Business psychology is even younger. The first popular psychologist in the business arena was Walter Dill Scott. He wrote many books, beginning in 1903 with The Theory of Advertising. Scott said consumers were not rational decision makers and could be influenced by suggestion and emotion. He scratched the surface of how to begin a Buying Trance, though he never used that term.

Just 33 percent would be willing to have a slightly lower standard of living to live in a society without marketing and advertising. Those statistics should jar you. Have no fear, though: There is a better way to reach your customers and clients—it’s called the Buying Trance. EXPECT TO LEARN A few weeks ago I was stuck at the San Jose, California, airport, waiting for the airline to find a safe plane to get me back home to Texas. I sat there for nine hours. While a lot of other passengers kicked and moaned and otherwise had fits, I and maybe a dozen others went with the flow.

You won’t be able to control or manipulate them, but you will be able to get your message heard by your target audience. When your message is a match to what your audience needs or wants, you’ll find that they perk up and focus on you, which is the essence of waking hypnosis. Keep an open mind. You’re about to discover a breakthrough—a powerful new tool for increasing your results in all your sales and marketing. WHY YOU NEED THIS Why is knowing how to put people into a Buying Trance important?

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