By Lawrence A. Cunningham
Berkshire Hathaway, the $300+ billion conglomerate that Warren Buffett equipped, is one of the world's biggest and most renowned firms. but, for all its energy and famous person, few humans comprehend Berkshire, and plenty of suppose it can't live to tell the tale with out Buffett. This e-book proves that assumption improper.
In a accomplished portrait of the specific company tradition that unites and sustains Berkshire's fifty direct subsidiaries, Lawrence A. Cunningham finds the characteristics that advertise the conglomerate's perpetual prosperity.
Riveting tales recount every one subsidiary's origins, triumphs, and trip to Berkshire and demonstrate the suggestions managers use to generate monetary worth from intangible values, similar to thrift, integrity, entrepreneurship, autonomy, and a feeling of permanence.
Rich with classes for these wishing to learn from the Berkshire version, this attractive e-book is a helpful learn for marketers, company proprietors, managers, and traders, and it makes a major source for students of company stewardship.
Berkshire past Buffett explores not just what's going to ensue to Berkshire after Buffett, yet provides all of Berkshire at the back of Buffett, the inspiring managerial luminaries, leading edge marketers, and devotees of deep values that outline this esteemed organization.
General readers will take pleasure in studying how an iconoclastic businessman reworked a suffering fabric corporation right into a company castle destined to be his lasting legacy.
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Extra info for Berkshire Beyond Buffett: The Enduring Value of Values
15 Many observers were confounded but the value of values explains the 5 percent gap. 16 It is common in corporate acquisitions to coax agreement on price by thoughtful understanding of each side’s goals. If two sides cannot agree on price, for instance, a seller may offer to retain some contingent liabilities, or a buyer may propose to leave out some intellectual property assets (like patents). 17 Berkshire, by contrast, creates scenarios in which intangibles substitute for money. 18 Price is what you pay; value is what you get, usually measured by earnings or net assets.
This book is principally a testament to the construction of an impressive corporate culture, topped off with new questions about outside forces that may put it in jeopardy. New York, New York October 2014 ACKNOWLEDGMENTS Thanks to Warren E. Buffett for his support of this book project and for creating such a fascinating subject to write about. With characteristic generosity, he gave the green light to Berkshire Hathaway colleagues to help with my research, corrected errors in the manuscript, and granted permission to use the Berkshire corporate logos on the book jacket.
Part III stresses that even strong corporate cultures are rarely self-sustaining, so ongoing reinvestment in Berkshire culture will be necessary. Buffett built an institution that can survive him, if successors maintain it. Under a multi-part succession plan, Buffett’s estate will continue for many years as Berkshire’s controlling shareholder, gradually transferring shares to charitable organizations; together with a large bloc of like-minded Berkshire shareholders, this ownership will help sustain Berkshire by resisting pressures to focus on short-term results.