Avon: Building The World's Premier Company For Women by Laura Klepacki

By Laura Klepacki

“…this ebook is essential for a number of reasons…avon is the epitome of the entrepreneurial innovator; studying the way it was once performed is easily definitely worth the time spent.” (MBA company, summer time 2005)

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Extra info for Avon: Building The World's Premier Company For Women

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The firm had done some work with Avon and recently met with a young woman who was described to Preston as being young, smart, and beautiful. The president of Psychological Associates said this young woman was one of the finest young talents he had ever run into. The woman was interested in doing consulting work, and he wondered whether Preston might want to meet her. The caller further predicted that the talented woman would end up “the CEO of something, sometime,” Preston recalls. Preston agreed to the meeting and in early 1993 a 33-year-old Andrea Jung came to New York for her first visit to Avon headquarters.

Is now in his eighties. He was the last family member to be employed by the company. The senior Clark is the son of W. Van Alan Clark and Edna McConnell Clark, McConnell’s daughter. “There is a family modesty,” Clark admits. “My grandfather and father would say they were a cog in the wheel. qxd 3/9/05 11:31 AM Page 21 GIVE THEM WHAT THEY WANT 21 BECOMING AVON What remains clear to Clark are family stories on how the company’s name was ultimately changed to the one it is known by today. During a trip to England in 1928, David Hall McConnell Sr.

At I. Magnin, a San Franciscobased luxury retailer noted for the architectural detail of its stores, she was posed with the challenge of making the chain’s elite shops more friendly and inviting, particularly for younger customers. She next moved to Dallas-based Neiman Marcus, where she rose to become executive vice president. Neiman Marcus was in an expansion phase, opening new stores in new markets. It also needed to capture more customers and expose a younger clientele to the affluent Neiman Marcus experience.

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