ACCELerate Your Social Media by John Coupland

By John Coupland

Social media. a technique or one other, all of us appear to be 'doing it'. nice. although, doing what precisely? Are you getting the consequences you are expecting? Do you have got an method that really gives you ROI? In our ever busy and noisy global, all of us desire readability. John Coupland has built 5 key ACCELerators™ so that you can realize go back on funding. those are underpinned by way of what he refers to as tactical engagement ideas which allow you to combination your social media along with your all-important off-line networking. No hype. a hundred% fact. learn this booklet, follow what John stocks with you, and you may ACCELerate™ Your Social Media.

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More about that in Chapter 5. It’s important to understand the different types of networking as they are not all the same. They range from ‘loose contact networking’, where there’s usually a free agenda to network and may include some speeches; to ‘close contact networking’, where groups meet more regularly and have a more defined format and, in some cases, a requirement to generate referrals for one another. Your local Chamber of Commerce and networking events at trade shows are more than likely to have a loose contact networking ethos.

Despite BNI’s renown and rather comprehensive networking approach and structure, Kevin always put others first – a rarity, especially in the world of networking. Many say they do, however, I sincerely question that in our ‘me-me-me’ society. Meetings Attending meetings is also a form of networking. It’s obvious isn’t it? However I find many attend meetings without taking the opportunity to ask anyone to meet up beforehand or even afterwards. I am amazed at the high proportion of requests by fellow networkers to meet up with no suggested objective or valid reason to do so.

How will people appreciate your skills & efforts? What will you bring to the table? What impression will you leave them? Face-to-face networking is second to none I don’t think that’s up for debate. Social media is a means to support your face-to-face activities and, if embarked upon correctly, is immensely effective. Reaching out Say hello. To potentialise your on and off-line networking, it’s crucial to be people-friendly. Kind of obvious isn’t it? However, why is it that we’re prepared to shake hands when others reach out when we meet them yet, when it comes to – for example, accepting requests to connect on LinkedIn, most simply hit the ‘Accept’ button and do nothing else?

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